Privacy Policy

This Privacy Policy describes how gracefulgowns.shop (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact Information

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

Graceful Gowns[Address][City, State, ZIP]Phone:

+000 000 000
VAT: [VAT number]

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual as “Personal Information.” Below is a list of the Personal Information we collect and the reasons for its collection.

Device Information

  • Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: Shared with our processor, Shopify.
  • Personal Information collected: Version of web browser, IP address, time zone, cookie information, sites or products you view, search terms, and how you interact with the Site.

Order Information

  • Purpose of collection: To provide products or services to fulfill our contract, process your payment information, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and provide information or advertising relating to our products or services.
  • Source of collection: Collected from you.
  • Disclosure for a business purpose: Shared with our processor, Shopify; SMS abandoned cart, third-party data, and location tracking (Klaviyo).
  • Personal Information collected: Name, billing address, shipping address, payment information, email address, and phone number.

Customer Support Information

  • Purpose of collection: To provide suitable customer service to you.
  • Source of collection: Collected from you, Shopify histories.
  • Disclosure for a business purpose: Shared internally for customer support, shared with our processor, Shopify.
  • Personal Information collected: Name, billing address, shipping address, payment information, email address, phone number, order history, and previous conversations.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.
  • We may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or similar technologies (which you may consent to, depending on your location).
  • We use Shopify marketing tools and authorized third-party apps to help us advertise and provide store events and newsletters, promotions, and share deals and notices. You may opt-out or unsubscribe from these communications. If you cannot successfully opt-out or unsubscribe, you can contact us at [email protected] or click [here] to message us.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page here.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at here.

Using Personal Information

We use your Personal Information to provide our services to you, which includes offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.